![]() ![]() This information helps you make decisions about your online marketing. For example, you may see that terms such as tax return and child tax are top search queries for this category. Once you have selected the proper location and subcategory, you’ll see which search terms are popular within this industry. Second, go to Search terms, click All categories, select your industry, and choose the appropriate sub-category.įor instance, if you own an accounting firm, select Finance as your industry and Accounting & Auditing as your sub-category. Here’s how you can use Google Trends to determine what product features your target audience in British Columbia tend to search on:Īnd then Locations, and set British Columbia as your location. Here are three ways you can use Google Trends to perform market research: 1. Use Google Trends to Find the Product Features Your Target Audience Finds Important Make sure to download Small Business BC’s Market Research Checklist. Market Research helps to remove the guesswork from business decisions. You can use this tool to discover what your target audience is searching for online and analyze the information to gain insights on your customers. For small businesses with limited marketing budgets, these tactics are often infeasible.įortunately, there is Google Trends, a Google-powered tool which shows trending topics on Google Search. ![]() Google Trends is a free tool that is easily accessible, unlike traditional marketing research techniques, like focus groups, which can be costly.
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